Back in 2010 I designed business cards for local painters and decorators, Andy Alderton & Son. Having since expanded, and now going by Alderton Property Maintenance, they came back for an update. The brief was to ‘keep it simple’, so I designed a straightforward typographic identity which tells you what they’re about without the need for gimmicks. I designed new stationery, embroidered workwear and van livery to create a consistent, recognisable brand which gets across their values of quality and experience.
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