Rebranding, website and print design for Cardiff’s waxing specialists Madame Wax. Salon owner Adele Sweet needed a fresh new look for her business as she was moving into her own high-street premises for the first time. I designed a new logo and visual style which was clean, modern and flexible enough to allow a more cheeky/risqué side to shine through in the copy when required. The branding was then carried through to interior and exterior signage, salon posters, appointment cards and more. In addition, I completely redesigned and built her website which runs on WordPress with a custom responsive theme. Visit the site: madamewax.com.
I’ve worked with Adele for all of Madame Wax’s design needs for going on three years now, seeing the company grow from a one-woman salon to having her own merry band of waxers, and winning numerous industry awards, including the Cardiff Life Award in 2015.
Salon photography: Keith Davies
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